As an experienced content and creative leader, I specialize in building brands through dynamic content strategies and storytelling that resonates with audiences and deliver results.

 

I've worked in broadcast journalism, public relations, marketing, and social media. My experience in these fields has given me a unique perspective on storytelling that has enriched my approach to marketing.

 

At the Walt Disney Company, I crafted campaigns and stories for Disney Park, Disney Cruise Line, and Adventures by Disney. I led a team of over a dozen producers, video and photo crews, and editors to drive PR initiatives and engaging content for the Disney Parks blog, social channels, and media distribution. Recently, as Director of Social Media and Content at Home Franchise Concepts, I spearheaded social strategies for eight brands. Before that, at Legalzoom, I built a content team as Senior Director and Executive Producer, producing a Customer Success video series, content for an NBA partnership supporting small businesses, and SEO-driven educational resources.

 

With a collaborative leadership style and a passion for impactful storytelling, I consistently cultivate high-performing teams and elevate brand visibility across platforms.